KVIC issues a legal notice to Madura for use of the trade name ‘Khadi’

Khadi and Village Industries Commission (KVIC) has sent a legal notice to Aditya Birla Group’s Madura Fashion & Lifestyle to stop using its trade name ‘khadi’ without permission. It has asked Madura to reply within 15 days of the receipt of the notice. The notice was given after an advertisement by the company came out in a national daily last month to promote its apparels under the brand name Peter England.

The KVIC notice said: ‘According to Regulation 3 of the Khadi Mark Regulation, no textile shall be sold or otherwise trade by any person or certified khadi institution as Khadi or khadi products in any form or manner without it bearing a Khadi Mark tag or label issued by the Committee under the said regulations.’

The KVIC is a statutory body established by an Act of Parliament. In April 1957, it took over the work of former All India Khadi and Village Industries Board.