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La Martina launches its flagship store in Hyderabad

By Meenakshi Kumar

22 Feb 2016

The iconic international polo brand, La Martina, launched its flagship store in Hyderabad’s upscale Banjara Hills. The 600 square feet store offers a wide array of clothes for both men and women, fashion and polo accessories. The aim is to reach out to people who buy luxury products.

The store’s interiors are elegant and classy. A personalised environment has been created so that customers can buy in a comfort. The store presents such an atmosphere that it elevates the experience of buying. It gives the feel of a living room, thus making it a very personal experience. The clothes are a combination of leisure and occasion wear marked by impeccable tailoring and expert workmanship. La Martina caters to both polo aficionado and fashionistas.

Eliana Koulas, Co-founder and Director, Luxus Retail, La Martina, is proud of launching the flagship store in Hyderabad, the ‘city of Nizams’. She believes that there is lot of potential in the market there and hopes to be on e-commerce platforms soon.

In the mid-1980s Lando Simonetti, an Italian-Argentinian, created a brand which was 100 per cent dedicated to research, development, production and marketing of technical equipment for polo players. Today, La Martina is present in the Americas, Europe, the Middle East and Southeast Asia.