- Meenakshi Kumar |
Lakshita, a popular Indian women’s wear brands, is spreading out beyond Indian shores through exports. The brand as of now has a nominal share in exports. To expand its reach abroad, Lakshita is taking part in textile and garment fairs like Textiles India. This will help the brand in widening its business network, attracting new buyers and achieving a better understanding of the overseas market.
At Textiles India, buyers from US, Canada, and Sri Lanka showed their keen interest in sourcing Lakshita’s products. This was the company’s first ever participation in any B2B fair.
Pushpendra Singh, Merchandiser, Lakshita said they are using fabrics which are are rarely, used by various exporters. The prints and embroidery work make them unique. Quality products and an advanced in-house infrastructure are the strengths which will help attract foreign buyers. Owned by apparel supplier Kavita Women Wear (Noida), Lakshita is known for its Indo-western dresses, ethnic wear, western tops, and tunics. The brand has around 45 stores in North India.