Leading Turkish apparel brands eye India foray

After global MNCs, Turkish retailers are now looking to making an inroad in India. Lured by India’s huge young population, these brands they are evaluating the potentially huge market. A number of leading Turkish brands viz, Mavi, Network, Tuğba and Twigy toured India and had meetings with major investors including Landmark, Major Brands, Future Retail and Reliance.

Since western brands like Zara, H&M and Gap have already established in the Indian market, Turkish brands feel they too should step in. Zara entered the Indian market in 2010 and currently has 20 large stores. H&M, which opened its first store in 2015, has reached 21 stores. India and Turkey are not too far away in terms of distance as it’s just six to seven hours by air.

India, the world's second most populated country, is expected to be a significant consumer society within the next 30 years. Clothing and textiles are among the largest and best-performing sectors of the Turkish economy. Turkey is among the select few countries that mandate all its textile manufacturers comply with internationally accepted environmental standards. As an example, unlike many Far East and Asian countries, Turkey bans the use of carcinogenic dyes. This results in more environmentally safe products.