Linen Club plans 40 EBOs

Linen Club will open 40 exclusive stores in various parts of the country. The brand offers a wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for men and women, which consist of shirts, trousers, suits, ethnic wear, skirts, tops, jackets etc. The brand has accessories such as stoles, laptop bags, ladies bags and scarves.

Fabrics are made from raw material sourced from France and Belgium and processed at Linen Club’s state of the art facilities to ensure the highest quality standards. Linen Club is a premium linen fabric brand from the Aditya Birla Group. The domestic linen market is estimated between Rs 1,500 and Rs 2,000 crores, of which Jaya Shree Textiles, which owns Linen Club, has a market share of 40 to 45 per cent. Linen Club is growing 10 per cent year-on-year.

Linen is promoted as a skin-friendly fabric. It is also anti-bacterial by nature. With its moisture absorption capacity which is double that of cotton, linen fabrics keep one cool in summer and warm in winter. Designer Rohit Bal endorses Linen Club. The linen garment sector is expected to grow at nine to ten per cent annually.