• Home
  • News
  • Retail
  • Lotto to expand India retail, partners Ace Turtle to strengthen presence

Lotto to expand India retail, partners Ace Turtle to strengthen presence

By Meenakshi Kumar

loading...

Scroll down to read more

Italian sportswear brand Lotto has partnered with Ace Turtle to strengthen its presence in the Indian market. Lotto which currently has 40 stores in the country plans massive retail expansion and will be adding 60 stores every year. It is banking on Ace Turtle’s technology to increase its customer base in India and drive its online sales especially in Tier III and IV and other smaller cities. Ace Turtle is a market leader in omni channel enablement. Its platform would play a critical role in enabling a unified brand experience for Lotto’s customers across various channels. Lotto aims at scaling its omni channel presence to expand its reach to customers who do not have access to its physical stores.

Lotto has created a niche in the Indian sportswear market targeting value segment customers. It has grown significantly over the last two or three years at a healthy CAGR of 50 per cent. Over the years, it has invested significantly in strengthening its in-house design capability and operational processes. In India, Sports Station India holds the license to manufacture and retail the Lotto brand. With customers increasingly switching between various sales channels (offline and online), it makes sense for brands to adopt a robust omni channel strategy.

Lotto