- Meenakshi Kumar |
Hosiery major Lux Industries is scouting opportunities in production and marketing licensing for global brands for inorganic growth. Recently another hosiery company Dollar Industries inked a partnership with Pepe Jeans for producing and marketing innerwear in India.
Lux Industries senior vice president Saket Todi says the company is in advanced negotiations and looking at finalising licensing agreements with foreign brands shortly. The company is leveraging its newly set up Dankuni unit in Kolkata’s outskirts.
Company senior vice president Udit Todi says nearly 65 per cent of exports are under the Lux brand while the remainder is jobwork for other brands like the UK's Byfors and Polo of South Africa and is looking at more export orders from brands. The integrated facilities at Dankuni will be leveraged to meet both domestic and export demand.
The new plant has helped the company to consolidate its disintregated operations in and around Kolkata and to improve margin by 100 basis points. The Rs 105 crore Dankuni facility went on stream last year and is among the 11 manufacturing units of the company that is into innerwear, T-shirts, joggers, women s knitwear and winterwear (thermals). Apart from Dankuni, the other facilities are spread across Tirupur, Ludhiana, Ghaziabad and Roorkee, he added.