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Rupa introduces hoodies this season

By Meenakshi Kumar

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Retail

Rupa has added hoodies to its thermal wear brand Torrido. The Torrido hoodie redefines style and functionality in thermal wear category. They are crafted using 100 per cent cotton fleece fabric. The target audience is men and women and the range is available in multiple colors, including black and grey melange, and can be bought in single units or in sets across all retail channels, including Rupa exclusive business outlets, located across the country.

With the launch of Torrido hoodies, Rupa intends to take the thermal wear industry to the next level. Clubbed with track pants, these hoodies especially designed to combat low temperatures while maintain the style quotent. Torrido is an exquisite range of thermal wear from Rupa. Launched in 2013, the brand caters to the premium segment with quality products at an affordable price range. The brand is growing rapidly to become a frontrunner in Indian thermal wear industry.

The Torrido hoodie is made using german technology for knitting and Japanese stitching technology. The fabric is knitted on hi-tech machines with a perfect blend of cotton and polyester to give a perfect and warm fit even in the lowest of temperatures. It is stitched on the latest Japanese machines to ensure better fit and durability. Thus the fabric is amazingly thin but moves with the body and keeps it warm even in extreme cold conditions.

Equipped with a bouquet of exclusive features, Torrido is available in a wide variety of styles. Torrido offers a snug fit, without the discomfort of normal thermal wear, assuring comfort and warmth.

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