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Mammoth Central opens in Delhi

By Meenakshi Kumar

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Retail

Future Group has opened a new Central spread over one lakh square feet in Delhi. It opens doors to a world of high definition fashion with a wall installation showcasing the best of national and international fashion brands the store has to offer. The various floors house women’s western wear, cosmetics, fragrance, watches and sun glasses. The first floor showcases the best of lingerie, footwear and handbags and ethnic wear for women. The floor also has a dedicated space for designer wear such as Rohit Bal for Biba, Satya Paul and Ritu Kumar. The second floor has leading menswear brands from the house of Madura (Louis Philippe, Van Heusen, Allen Solly), Arvind (Arrow, US Polo, izod). There’s also a dedicated suits section in this level.

Each floor plays a unique music and aroma to complement the luxurious ambience. The cash counters have end-to-end LED screens that play the season’s latest fashion advertisements. The fitting rooms are cozy spaces with comfortable seating and luxurious carpets.

Central is a format launched in 2004 and run by the Future Group. There are 33 Central stores operating across India. The plan is to take the count to 40 by year end.

Central