Ethnic wear brand Manyavar which has been
spreading its network across India and beyond has now roped in star
cricketer and India’s skipper Virat Kohli as it face. Cricket is said to
be a gentleman's game and Kohli, being the biggest name in Indian cricket,
fits in as the brand ambassador for Manyavar .
Just like Kohli has made India proud on world stage, Manyavar
too has taken the cultural heritage of India
across the globe.
Having carved a niche for itself for years in the men's ethnic wear
segment, Manyavar entered into women's
traditional wear segment with the brand Mohey last May. Manyavar
's collection ranges from celebration wear,
spanning sherwanis, kurtas to Indo-westerns and accessories. The
brand, which started out from a 150-square-feet shop in Kolkata, currently
has more than 400 showrooms across 160 cities in five countries. Their
future plan intends to acquire 10 lakh square feet. of retail space in next
four years.