Marie France Van Damme to open first U.S. boutique in Beverly Hills

Los Angeles - Resortwear designer Marie France Van Damme just announced her first U.S. boutique opening. The Hong Kong-based designer will be unveiling her flagship in the country later on this month set in Beverly Hills.

The store will mark Van Damme's ninth boutique total. The new boutique will be located at the Peninsula hotel boasting 464 square feet, according to WWD. The location was chosen by Van Damme due to the city's status as a popular shopping hub. As the brand is a favorite among celebrities such as Catherine Zeta-Jones, Olivia Palermo and more, targeting the Peninsula hotel is a strategic move on Van Damme's part. “Foot traffic is an important factor for my retail locations, and I felt that the constant stream of guests in and out of the Peninsula would provide the right visibility for the brand,” she told WWD.

The store is set to open September 25 at the Beverly Hills location. Aside from her nine retail stores, Van Damme's label is also available at various boutiques globally. The line retails at Neiman Marcus, Harrods, Bergdorf Goodman, and approximately 100 other retailers currently. The new store will open with the brand's resortwear and vacation-inspired styles.