Max Fashion expands in Orissa, opens second store

Max Fashion has opened its second store in Bhubaneshwar spread over 12,000 square feet. Max Fashion is India’s largest value fast fashion brand. With latest fashion for men, women and children, Max offers styles for the entire family. It has over 150 stores all over India with over five million loyal customers.

With white being the highlight for the season, the range has details like ruffles, puff sleeves, high necks, adopting exotic inspirations from across the world. The winter collection has textured plaids in varied sizes, soft cheese cloth, rayon, lace grindles and crochet. The season is a fusion of Victorian inspired ranges, Japanese artisan community, tapestry patterns of jamavar, weaves of Naga shawls and cheerful Christmas fun like a whimsical winter fairy tale, cute monsters and animals on woodland trails. The color palette moves to earthy shades with neutrals, sunset orange with peppermints, white and peach with burgundy highlights, tones of reds such as pomegranate and racing red with twilight blue.

The silhouette and look are inspired from global street trend and high fashion. There are long kurtas , asymmetric tunics, dresses, maxi dresses, skirts. etc Menswear has a strong eastern influence. This collection offers tie dyed tees, acid washed graphic tees, coated denims and overdyed joggers.