Max unveiled its kids festival 2018

Following a tradition of hosting Kids Festival at stores every year during the vacation time, Max has recently showcased its Kids Festival 2018 through VM representations. The VM schemes used life-sized frames, animal cutouts, bulb-studded star cutouts, carnival canopies and a splash of bright colours.

Life-sized kids’ frames with flickering yellow bulbs were installed at the window, while striped canopies with a light wash were added on either side of the visual frame to add to the theme. Cartoon rendering of animals were planned for different activities. The activities included singing, dancing, and drawing, as well as, a monkey with the light-up juggling balls and a bear trailing the cart reverting with the rewards.

While the visual was of quite a mixed palette, it was important to keep the surrounding space very balanced and yet not muted. The primary colour story with sunburst red backdrop, yellow blue striped canopies and halftone circle wall were used to create a playful yet not graphically cohesive setting. The bright colour palette has been chosen very carefully for this window.

The concept was carried in-store with a selfie booth which had a large-sized star studded with bulbs. The concept was reinstated with in store collaterals from entrance to the trial room.

Sequential lit bulbs around the frame and the monkey to create the drama in the available space. Canopies were made with flex to create the effect of a carnival tent. In the special window, the lights on the frame moved into string carnival lights.