Men’s apparel brand Indian Terrain opens store in Nepal

Leading men’s apparel brand, Indian Terrain, made its international foray with the launch of a store in Nepal’s Labim Mall, Pulchowk. With this first store, the brand hopes to reach the urban and stylish Nepali male.

The market for menswear is growing in Nepal and Indian Terrain found it the right opportunity to be present at a time when it is expanding. In this manner it can capture the market before others do. Amitabh Suri, Chief Operating Officer of Indian Terrain Fashions believes that the store provides the perfect opportunity to reach out to the men of Nepal. The range offered at the store includes shirts, T-shirts, shorts, mufflers, knitwear, jackets, denims, boxers and socks.

Indian Terrain, which has been around for the last 15 years, targets mature, cosmopolitan and upwardly mobile men between the ages 27-45 years. A typical Indian Terrain customer is a mid to senior level corporate executive, self-employed professional, entrepreneur or businessman who prefers apparel that transition from work to play with ease. The company has over 1000 points of sale across the country.

Indian Terrain Fashions was founded by Venky Rajgopal in Chennai. The company launched Indian Terrain, a premium smart-casual men’s apparel brand. Initially, they retailed only shirts and trousers but later diversified into men’s apparel for all occasions. Today, the brand has a nationwide presence. It is retailed through 120 EBOs, over 170 LFS, and more than 800 MBOs. In terms of contribution, EBOs and MBOs are responsible for approximately 34 per cent and 40 per cent of sales, respectively. LFS contribute 18 per cent of sales and e-commerce channels (including our own website) account for the remaining 8 per cent.