MF&L, SBI tie up for payments through State Bank Buddy

This is a unique partnership. Madura Fashion & Lifestyle (MF&L), a division of Aditya Birla Fashion and Retail Limited, has tied up with State Bank of India (SBI) to launch payments through their mobile wallet State Bank Buddy. This has been launched across their retail network to create an exciting shopping experience for the customers.

State Bank Buddy was launched in August 2015. It is a new age mobile wallet that has integrated physical retail customers across MF&L’s leading brands retail network in the country. This unique initiative by State Bank of India is available in 13 languages and makes it easy for everyday payments for customer services like online shopping, bill payment, travel and hotel bookings. It is expected that this new collaboration will create a powerful and dynamic customer base for both MF&L and SBI. MF&L’s extensive store network spread across 1200 store will now tap into SBI’s largest network of creating synergies for both the entities. State Bank Buddy will create a seamless, cashless and secured payment option with MF&L’s retail customers across its pan India store network.

Arundhati Bhattacharya, Chairman, SBI, a congratulated the team on a comprehensive vision on payment and emphasized the need to focus on the government’s digital agenda for a cashless society.

MF&L’s brand portfolio includes Louis Philippe, Van Heusen, Allen Solly, Peter England, Planet Fashion, People, The Collective and Hackett London.