Monte Carlo to expand its product basket of all-season apparels

Monte Carlo Fashions, best known for its winter-wear collections, is looking to expand its product basket to be known as an all-season brand. The brand is also looking to increasing retail presence pan India. At a recent investor presentation the company has said it plans to focus on a comprehensive range of cotton and cotton-blended products for all seasons apparels and strengthen its pan-India operations.

The company is expanding its presence in Western and Southern markets. At present, 46 per cent of the revenue comes from North region and 30 per cent from East. Sales from Central, South and West India regions together account for 24 per cent of the total revenue. It’s also expanding its product offerings in home furnishing and kids segments in order to reduce the overall seasonality impact. In the previous fiscal, 58.1 per cent of Monte Carlo Fashions' total revenue of Rs 534.3 crore was from cotton segment. Home furnishings, kids and winter products accounted for 9.1 per cent, 4.78 per cent and 28.1 per cent sales, respectively.

The company operates 231 exclusive brand outlets across the country and sells products through over 2,300 multi-brand outlets such as Shoppers Stop. It will also focus on online sales through own portal as well as tie-ups with e-commerce portals such as Flipkart, Jabong, Snapdeal and India Shopping.