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Monte Carlo unveils trendy A/W 2016-17 collection

By Meenakshi Kumar

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Retail

Monte Carlo, a premium winter wear brand has unveiled its A/W’16 collection reflecting a blend of modern styling with fresh designs. The season’s collection boasts of modern styling and innovative design ideas keeping in mind the consumer preferences. While the menswear for the season includes stylish and perfect cut jackets, blazers, trench coats, waist coats, sweatshirts and sweaters in a host of vibrant colours, the women’s’ wear range includes an exciting and elegantly designed jackets, coats, trench coats, sweatshirts, long capes, waist coats, and shrugs, ponchos in trendy & stylish silhouettes.

To cater to the modern wardrobe requirements, the brand offers trendy bottom wear and fashionable accessories. While the bottom wear line includes a wide range of jeggings, denim (special climate control denim) , the accessories range features Monte Carlo’s chic, fashionable caps, fashion socks, mufflers, shawls, stoles and lohis .

Winter wear being the core product line of Monte Carlo, it has launched an extensive range of winter wear portfolio which includes lowers, sweaters , cardigans, pullovers, ponchos & shrugs. With knitwear market becoming more driven by innovation and style, the brand has played with pure wool, cashmere, cashwool, acrylic nylon, acrylic wool, silky wool, cotton, silk, linen, modal nylon other than usual yarn blends. The collection highlights the use of quite a few new blends such as cotton modal, cotton nylon, cotton polyester, magic, acrylic linen rayon nylon, rayon, acrylic linen which looks and feels luxururious.

Innovation & designs drives the brand’s product line

As the domestic knitwear market becomes increasingly driven by innovation the brand is experimenting with product innovation and designing to match up with the international trends. Monte Carlo has introduced innovative knit structures, trendy styling and smarter silhouettes that are in the line of international style while giving value for money to the customers. Keeping in mind changing customer demand, the brand has launched henley, half zipper, full zipper, v-neck sweaters while for women it offers cardigans, shrugs, coats, capes. Monte Carlo also offers a variety of fits like well-fitted, baggy, extra large etc.

Meanwhile the brand is aggressively developing its lightweight product line using special yarn which has fine count yet warm and pilling resistant. Of late Monte Carlo has associated with Shima Seiki for technical training of its inhouse designers.

Currently, Monte Carlo is available through more than 225 EBOs, over 1,500 MBOs in India and abroad and a wide presence in LFS like Lifestyle, Pantaloons, Central, etc.

Monte Carlo