Multi-brand luxe boutique Ogaan showcases summer collection

Ogaan, the multi-brand boutique has launched a summer themed exhibition featuring a diverse group of designers from across India to celebrate the new season. The exhibition featured breezy traditional wear by Vrisa at its Malcha Marg, New Delhi store which mixed romantic florals on loose cottons with classic ethnic motifs and small tassel details. Shweta Kapur, Amrich, Pero, Payal Khandwala, Dhruv Kapoor, Chola, and Eka also launched their summer collections in store.

Designers Payal Khandwala, Ekta, Peachoo, and Anavila launched their spring/summer collections at Ogaan’s Banajara Hills, Hyderabad store with a display of sunny yellow textiles and handloom kurtas. The newly opened Kala Ghoda store in Mumbai also launched the exhibition the same day with a blue and yellow themed display.

Ogaan, launched in 1989, describes itself as India’s first multi-brand luxury clothing store. The business now has five stores in New Delhi and one store each in Mumbai and Hyderabad.