Myntra expects huge jump in sales during Big Billion Days sale

Flipkart-owned fashion e-tailer Myntra expects a five times jump in sales during the highly anticipated Big Billion Days (BBD) that will be held between October 2 and 6, the company said in a statement. According to the company, this year's BBD will enable customers to compare prices of products during the sale with that of its original price tag, post sale. This will allow them to make better purchase decisions.

Myntra revealed that it has done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season. Ananth Narayanan, CEO of Myntra said his company is geared up to be a part of this season’s BBD with Flipkart. The company’s goal is to continue to delight customers while maintaining the current NPS (net promoter score) which is among the highest in the industry, even during the sale.

On the other hand, Amazon India will hold its sale from October 1 to 5 while Snapdeal will launch its sale along with Flipkart from October 2 to 6.