Myntra Insider launched to boost traffic, customer engagement

In order to boost traffic and customer engagement on its website, online fashion platform Myntra has launched a loyalty program ‘Myntra Insider’ that will offer a host of benefits to its customers. The newly launched loyalty program will connect with the customers and reach 10 million users in the next one year.

The platform hopes by engaging with consumers and rewarding them for spending more time will boost sales. The rewards for users include early access to sales or points to purchase products coupled with experiences such as styling, fashion assistant, among others. The e-commerce marketplace aspires to have 10 million Myntra Insiders signed up over the next 12 months.

Myntra had earlier entered into a partnership with the marketing automation platform WebEngage as part of its user engagement strategy that aims to increase customer retention.