Myntra looking to leverage more revenues from private labels

Fashion e-tailer Myntra expects to close financial year 2017 with 21 per cent of its revenues coming from its private labels. Roadster is Myntra’s fastest growing private label. Myntra has just opened a Roadster store in Bangalore and about 70 per cent of Roadster merchandise is targeted at men.

The store has a host of unique features and an integrated omni channel experience. It has a virtual reality zone which takes customers through a virtual road trip through dramatic locales. A video wall showcases details of Roadster products, provide international trends and communicate the brand story. Multi-touch screens all along the store provide data on trendy looks. A screen allows shoppers to add their favorites to the shopping cart on the Myntra app. Billing is done throughout the store and not confined to the cashier’s desk.

Myntra’s other private labels are HRX by Hrithik Roshan, a Rs 120 crores brand, All About You and Moda Rapido. Private labels are expected to contribute 25 per cent of Myntra’s total sales in financial year 2018.

Myntra is owned by Flipkart. Recently Myntra won the master franchisee rights for managing Spanish fashion brand Mango.