Myntra to open offline stores in Tier I & II cities

Leading online fashion retailer Myntra is planning to open new brick-and-mortar stores in Tier I & II cities. It is reportedly in talks with a few mall operators for the opening of multi-brand stores, including large department outlets. According to media reports, Myntra plans to retail women’s fashion, sports and lifestyle goods, accessories along with cosmetics via these outlets under its own label to compete with other renowned brick-and-mortar brands like Shoppers Stop, Lifestyle and others.

The e-commerce player is on the lookout for 20,000 sq. ft. to 30,000 sq. ft. stores for its department stores and 3,000 sq. ft. stores for retailing accessories. The company plans to launch three formats: Myntra Women, Myntra Beauty and Myntra Sports, which will be solely operated by Myntra itself. Notably, Myntra is targeting at physical outlets for its exclusive brand Roadster along with the department store formats.

Additionally, Myntra has signed a few franchisee deals with leading apparel labels like Mango and Hong Kong-based Esprit to open their exclusive outlets in India. It is also looking to sign a similar deal with the British fashion brand Dorothy Perkins, in the coming time.