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Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online.

According to sources, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform.

Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan.

Alcis Sports has lined up a comprehensive range of over 550 articles that will be exclusively available on Flipkart including apparels such as t-shirts, polo t-shirts, shorts, track pants, tracksuits, hoodies, jackets, sweatshirts, jerseys and caps.

The brand expects its revenue to increase to Rs 28 crore (approx $4.3 million) for the current financial year a as compared to last year.

Anuj Batra, President, Alcis Sports sated that the mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity to showcase manufacturing capabilities and prowess.