Naaptol draws out a strategy of omni-channel

Multi-channel home shopping company Naaptol is looking to expand and decentraliseits fulfilment centres it has drawn out an omni-channel strategy as Indian retail industry is seeing an increased thrust. The company plans to set up 150 offline stores across India in the next two years. It has opened its fourth store in the country and first store in Ameerpet, Hyderabad for an investment of USD 1 million. Within Hyderabad, the company has identified four more locations for offline stores in other major cities and towns in Telangana.

The company's turnover for 2016-17 stood at Rs 630 crore. The company is keen to create more customer touch points across the country and further bolster its offline presence in India.

With the offline entry this year, the company anticipates that it will contribute to about 25 per cent of the overall revenues after 2-3 years, once the proposed 150 stores are operational and it has clocked Rs 628 crore revenues last year sees stable revenues this year too.

Naaptol is also aiming to acquire 10 million customers in less than one year by establishing a pan-India offline presence.

Founded in 2008, Naaptol is India’s first home shopping brand. It offers services over multiple touch points. The company connects to its consumers in nine languages. It currently processes around a million orders a month. It offers products from a wide range of categories such as kitchen essentials, home décor, fashion & lifestyle, automotive care, electronics and communication devices.