Neeru’s spreads retail netwprk, goes north

Ethnic wear retailer Neeru’s is expanding retail to places like Delhi, Coimbatore and Raipur. As of now Neeru’s is present through 28 EBOs and 20 MBOs across the country. It has a presence in Andhra Pradesh, Telengana, Karnataka, Mumbai, Pune, Vizag, Vijayawada and Mysore.

Neeru’s is known for its huge flagships. The 40,000 square feet store in Hyderabad, Neeru’s Emporio, is technologically advanced with handloom machines, fountains, history walls, i-pads as catalogues, video walls, LED screens, LED lighting, Italian marble flooring, intricate store façade and creative visual merchandising.

Neeru’s opened in 1971, is known for ethnics like laced saris and kurtis, rich in color, fine in textures, pure in fabric. The collection is segmented into graceful yards of opulence like digital prints, trendy chiffon and also wedding and bridal saris. There are silk saris, embroidered saris, half saris, lehengas, salwar suits, tunics, mix and match from top designers labels in India and in-house labels.

The brand is popular for its eloquent designs, pure fabrics, fresh colors, elegant tailoring and innovative silhouettes. It showcases a creative blend of traditional Indian finery with contemporary styles. What started as a shop is now a thriving business with plenty of outlets and countless loyal customers.