New Balance opens retail store in Ludhiana India

New Balance, the renowned global athletic brand, has launched its latest retail store at Sunview Plaza in Ludhiana.

This new location is designed to be more than just a place to shop; it's a personalised experience centre dedicated to helping customers find the perfect fit. The store's immersive environment expertly combines a modern aesthetic with the brand’s newest performance and lifestyle offerings, catering to both professional athletes and casual consumers. Spanning two floors, the space is crafted to be intuitive and engaging, inviting consumers to feel welcomed and inspired.

Radeshwer Davar, Country Manager for New Balance India, expressed his excitement about the launch. He highlighted Ludhiana as a city with a growing passion for fitness and noted that the new store is a significant milestone in the brand's rapid expansion across India. According to Davar, the store is "an experience center—designed to inspire and equip every kind of runner through innovation, performance, and timeless style."

The store showcases a range of New Balance's popular products, including iconic models like the 1080, 550, 327, and 9060. Shoppers can explore the brand's innovative Fresh Foam X and FuelCell technologies in a dynamic setting.