New identity, new address: Sézane begins its rebrand

Thirteen years after its launch, French brand Sézane has announced its renewal. The pioneering online fashion label, founded by Morgane Sézalory, has chosen the start of the autumn 2026 season to activate its metamorphosis. This includes a new visual identity, an evolution of its collection lines, and the inauguration of a new Parisian store at 117 rue du Bac, a stone's throw from the Le Bon Marché department store.