Newly launched Lux Inferno Premium offers maximum comfort, warmth

Since the fashion conscious consumer prefers light knitwear, this year Lux has launched a premium product ‘Lux Inferno Premium’ for winters. This provides maximum comfort and warmth. Keeping to its promise to give warmth without weight, Lux Inferno Premium is extremely comfortable and keeps warm under extremely cold weather conditions. Available in trendy colours like black, grey, and blue the colours increases the style quotient of the product luring consumers to buy.

Thin and light fabric its USPs

The new product range is crafted with ultra-superior thin and light fabric, which is far more superior in quality and retains body heat with brushed fabric inside to ensure warmth without weight. The special technology yarn that has unique heat insulation properties takes it at par with many top international products. The unique thermo receptor ensures the garment retains body heat and is perfect to fight the cold.

Unbeatable quality at an affordable price is the other USP of Lux. Be it Lux Inferno, Lux Cott’s Wool or ONN Thermals, all thermal ranges from Lux have a unique and distinct quality. Thermal wear styles have evolved in accordance with the change in fashion to meet the expectations of target group.

From neck styles to colours and the use of fibres and fabrics, Lux has laid great emphasis on research and innovation through cutting-edge technologies to meet the growing demand and aspirations of its customers. Lux Inferno Premium thermals soothe the wearer’s body and gives an amazing experience without itching or irritation. Available in both round and V-neck line, the rage offers a variety of styles for both the men and women as well as kids.

Thermal wear market trends

The thermal wear industry in India has evolved in the last five years. Today, consumers are more brand savvy and style conscious. Understanding the need and changing demand, brands have become more innovative offering unique designs and features in their products. Other aspects like investment in new technologies and being abreast with international trends have also helped in increasing the depth of the thermal market. Demand for all thermal ranges from Lux is high in the Northern, Eastern and Central parts of the country which experience strong winters.

The company’s distributors its products through and dealers across the country. The pan India distribution network of Lux Industries has helped its products reach people even in remote areas. With online retail gaining ground, the company believes all thermal wear brands have a powerful tool at their disposal to reach out to their target audience.

With winters in North India becoming colder, the company believes demand for Lux thermal wear will rise. In the future, the company is planning to come up with new colours and much lighter products in-line with Lux Inferno Premium collection.