Now a plus size label from Myntra called Sztori

Myntra has come up with a plus sized label called Sztori. The brand will cater to the plus-size audience and this is Myntra’s first plus size private label. Sztori will offer a range of products for men and women, including tees, denims, tops, dresses and more, in over 225 styles and designs. The plus sized segment is expected to account for about 10 per cent of Indian online fashion apparel market by 2020. Meanwhile, Myntra plans to make growth-linked equity investments in 15 emerging Indian fashion brands that are part of its brand accelerator program. The program seeks to support small domestic fashion brands in every aspect of their business and help them become big national brands, both online and offline, in three or five years.

Myntra aims at driving 10 per cent of its platform revenue through the accelerator brands by 2020. Private labels are expected to contribute 25 per cent to Myntra’s total sales in financial year 2018. Roadster is Myntra’s fastest growing private label.

Myntra’s other private labels are HRX by Hrithik Roshan, a Rs 120 crore brand, All About You and Moda Rapido. Recently Myntra won the master franchisee rights for managing Spanish fashion brand Mango.