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Numero Uno experiments with jackets, launches ultra-light down feather

By Meenakshi Kumar

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Retail

Jackets are no more just an outerwear as it reflects a person’s lifestyle and persona. As boundaries between workplace and home get blurred, this season, Numero Uno has worked on different blends and fits in jackets to match the pace keeping in mind comfort and durability. Highlighting the fabrics used in the new collection, Narinder Singh Dhingra, Chairman & MD, Numero Uno, says, “Apart from classic fabrics such as cotton, tweed, denim, etc, we have used coated nylons, memory poly, PU, handloom, velvet, etc. Also, blends such as linen-cotton, bonded fabrics are trendy this season.”

A contemporary fashion brand, Numero Uno leaves no stone unturned to offer a unique styling with quality at its best. This season, The company has introduced ‘down feather jackets’, which are ultra-light and are suitable for changing lifestyle and weather. It gives you easy mobility yet capable enough to keep you warm.

Trending trends

The fashion world is in a state of flux, says Dhingra. The concept of ‘See now, Buy now’ has become important, Dhingra explains. The term ‘Less is More’ prevails this season with precise value addition. Various trends are emerging in jackets category. A statement jacket only works if the rest of the look is subtle/quiet. This season, the bomber has transitioned from trendy to staple, and can be seen a part of every collection. Worker Jacket witnessed a proliferation of work wear suitable for casual occasion. The jacket might star eye-popping patches, badges, etc., or may be dip-dyed denims or mix-match and can still be paired with jeans and heavy duty boots. With athleisure, break a sweat and style on the go with relaxed look & mobility comfort. Pair it up with jeans, cargo pants or even semi-formal trousers. Puffers made a return this season and we have never been so thrilled up to welcome the weather. The high street has seen the 90s favourite hitting the rails this season with all big brands.

Numero Uno