Numero Uno looks back to the 70s for A/W ’16 collection

Fashion and lifestyle brand Numero Uno has always believed in dressing men and women in the best outfits. That is why its latest Autumn/Winter ‘’16 collection exudes style and comfort. The brand has focused on pre-winters and light weight clothes for the season. Sweatshirts and sweaters are expected to generate a lot of response.

The Autumn/Winter ’16 collection is an inspiration from 1970s Navajo tribes, Bohemians, Outdoors and Jungle Safari. The colours vary from sunset to dawn shades, tobacco, ochre and rust. Military green dominates the collection. Another theme is an inspiration from hip hop, street, varsity and bikers. The colours used in these are black and white mixes, with black dominating. The collection has innovative performance products like the bike-mask hoodie, zip up knit jackets with faux leather sleeves, zip up knit jacket with thumb insert and ear phone features.

Innovative fabrics, fun designs

For A/W ’16 Numero Uno has explored with fabrics like never before. Fancy yarns like grindles, neps, coloured slubs, spaced dyed, dual coloured, speckled and textured surfaces. AOPs, jacquard and self design structures are big in knits. So are washed indigo knit, functional and utilitarian sweats. The future trends are in newness of fabrics and advancement in printing in casuals. Sports, performance, functional, utilitarian, relaxed and comfort dressing are the buzz.

Tees have big demand

Narinder Singh Dhingra, Chairman and Managing Director of Numero Uno believes T-shirt market is still very young in India. “This category, especially the knitwear category, is steadily growing in menswear segment and there is a huge scope for growth,” he opines. The T-shirt market is estimated at Rs 13,830 crores and is expected to grow at 13 per cent to touch Rs 24,949 crores by 2019. Dhingra believes “Knitwear is such a category where one can really play with silhouettes, necklines and styling in comparisons to other categories. It’s not restricted to a silhouette like shirt. There is plenty to experiment and explore. Its full potential hasn’t still been tapped in India.”

So what is driving this growth? Dhingra, says, “The shift from formal to casual wear in the working segment is driving growth in the men’s T-shirt segment. Menswear is in a transition phase, where consumers are becoming more conscious about their dressing styles and are willing to experiment with new looks. Also, at every level, from mills to the finished product, innovation and upgradation in technology is taking place.”

Numero Uno is present in 2,013 EBOs, 550 MBOs and 48 LFS. Now, the brand is focusing on expanding its presence in the South and East market.