Off-White expands Indian retail presence with second flagship store in Delhi

Italian luxury streetwear brand Off-White has expanded its footprint in India with the opening of its second flagship store, located at the DLF Promenade shopping centre in New Delhi.

The expansion follows the launch of the brand's inaugural Indian flagship store in Bengaluru. The new boutique will be operated by Sparsh India Couture, Off-White's franchise partner for North India, in partnership with Indian luxury and lifestyle licensee Brand Concepts.

"The opening of our Delhi flagship marks an important step in Off-White's long-term growth strategy in India," said Abhinav Kumar, co-founder of Brand Concepts. "As one of the country's most influential luxury fashion markets, Delhi provides the ideal platform to strengthen the brand's presence and engage with a discerning consumer base."

Founded by the late designer Virgil Abloh, the Milan-based label offers a selection of contemporary menswear, womenswear, footwear, accessories and lifestyle items from its current collections. The space aims to deliver direct consumer access to authentic product lines alongside localised customer service.

Chandni Agarwal, founder and managing director of Sparsh India Couture, added: "The opening of Off-White’s first boutique in Northern India at DLF Promenade, Delhi, in partnership with Brand Concepts, marks a significant milestone in the brand's journey in the country.”

Through the new physical retail location, Off-White intends to strengthen its engagement with the evolving Indian luxury market.