Ogaan showcases Usha Silai’s festive collection

Usha Silai’s festive collection from, is now available at Ogaan, New Delhi. Usha Silai is the sustainable fashion brand launched by Usha International, in consultation with IMG Reliance. The first collection under the Usha Silai label was launched in April this year. As with the first collection, this festive collection too has been created by rural women in four clusters under the mentorship of designers.

The Usha Silai collection has tags crediting the rural women and the ladies who have stitched these earn up to Rs 3,000 per garment. Its long-term vision is to bring out the creative as well as the entrepreneurial spirit of each of these women enabling them to be financially secure going into the future. The collection is a reflection of the growing trend towards sustainable fashion and support for initiatives that leverage the creative potential at the grassroots for enabling sustainable livelihoods.

Currently, Usha International, in partnership with 58 NGO (non governmental organisation) partners and 14 corporate, institutional partners, runs over 16,760 Usha Silai Schools pan India.