On-demand apparel rental platform Flyrobe launches men's wear

Mumbai-based online fashion rental portal Flyrobe has launched its range of men's wear for special occasions. Shreya Mishra, Co-founder & CEO of Flyrobe said her company was offering high quality fabrics and custom fitted products to consumers through its pay per use model. Flyrobe is an on-demand apparel rental platform that provides premium designer wear and branded outfits and accessories on rent at 10-15 per cent of the retail price for up to eight days. Mishra expects the men's wear collection to form 25 per cent of its revenue share by the end of this year.

Flyrobe's range of men's wear will feature both ethnic as well as western wear and will feature clothes from Armani, Hugo Boss, Boston Luxe and Mr Button. The range starts at Rs 1,499 and the company plans to offer up to 300 styles by the end of this year. The company recently raised Rs 35 crores in its second round of funding led by IDG Ventures with the active participation of Tokyo-based GREE Ventures and existing investor Sequoia India. The company expanded operations to Bangalore and Hyderabad this month.