On expands its presence in DACH region and celebrates Austrian debut

Swiss sportswear manufacturer On is expanding in the German-speaking region. The company announced on Friday that it will open three stores in the coming months in Munich, Düsseldorf and Austria. The Vienna location marks the brand's first opening in the country. According to the announcement, the three new openings represent a strategic strengthening of its retail network in the DACH region. This network currently consists of the store in the German capital, Berlin, and the Swiss flagship store in Zurich, On's home city.