Online fashion start-up Styletag launches a mobile app

Styletag, India’s first online curated fashion and lifestyle startup, launched a mobile app. The app has been designed in a way that it allows users to browse and purchase from the website’s shopping catalogue. The app can be downloaded from Google Play.

Users can use the app to browse through a wide array of ethnic and western wear for both men and women. It also allows users to browse and buy items organised by designer names and categories. There is option to get more information about the colour, fabric, fit and details of the individual dresses in the catalogue. The item can be shared with a friend and even saved for future purchase. The app also keeps track of top picks with the ‘favourites’ options.

Sanjay Shroff, Founder, Styletag, believes that with customer preferences changing so fast and technology transforming the way these preferences are met, it is important to have an app that can match this change.

Styletag is based in Bangalore and is presently operational in Delhi-NCR and Mumbai. It was founded by Sanjay and Yashodhara Shroff, Vivek SP, Prashanth HN and Soujanya Sreenath.