Pantaloons opens exclusive women’s store in Kolkata

Pantaloons has opened a store in Kolkata and this is exclusively for women. Spread across 3,000 square feet the store offers trendy western and ethnic apparel along with a wide range of footwear, handbags, fashion jewelry and accessories. It houses national and international brands. This is an exclusive shopping destination for fashion conscious and trendy women spanning across working professionals to entrepreneurs and home makers to students.

Pantaloons is a division of Aditya Birla Fashion and Retail and offers a wide range of brand offerings across apparel and non-apparel categories. It operates across casual wear, ethnic wear, formal wear, party wear and active wear for men, women and children. Women’s wear contributes half of total apparel sales.

Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle class with an indigenous fashion retail format. The model was that of a discount fashion retailer. Pantaloons today retails over 200 licensed and international brands, including 14 exclusive in-house brands. The company launched six new brands in FY15 including Alto Moda, SF Jeans, Candie’s New York, Byford, Poppers and Chirpie Pie.