Pantaloons ties up with Snapdeal to boost online portfolio

Pantaloons has tied up with online retailer Snapdeal to give a boost to the online shopping arcade. The tie up benefits customers who will now be able to buy brands such as Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies. And will help Pantaloons reach out to customers in new markets. For Snapdeal, Pantaloons brands will be a great addition to their portfolio. The company is confident that the partnership will be well received by Snapdeal customers across 6,000 plus towns and cities. The strength of the two companies will be combined to boost sales by further leveraging the enormous potential of online retail. Pantaloons has 125 large format retail stores while Snapdeal reaches out to millions of customers.

Shital Mehta, CEO, Pantaloons, Aditya Birla Fashion and Retail, would like to make his customers more fashionable and stylish. Pantaloons continues to be the most loved family retail destination across segments. The brand also is the preferred Retailer of Choice amongst consumers. Their latest initiative ‘Wow Fashion at Wow Prices’ has created quite an excitement among customers.