- Meenakshi Kumar |
US-based lingerie brand Parfait has entered India. Parfait offers a range of sizes including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms. It serves women across 20 plus countries through online and offline stores. The brand is committed to producing beautiful lingerie for all body shapes and sizes with bras, sports bras, boy shorts, high waist briefs, baby dolls and bustiers.
The spring/summer 2019 collection is marked by a range of romantic new styles, colors, and silhouette expansions evocative of secret gardens, seaside sunsets, and balmy summer evenings. Among the brand’s offerings for Indian plus size women is an unlined wire bra featuring flirty, double-strap detail over the bust. The lingerie business offers high margins. Lingerie has become an essential indulgence. Women are opting more for frills and cuts instead of bare basics.
Apart from domestic players, a big number of international brands are offering a huge range for women. While earlier the major share of the lingerie market was held by the mid-level and economy brand, the super-premium and premium segments, although smaller, are growing by leaps and bounds.