Patanjali to foray into textile/garments sector soon

Baba Ramdev helmed Patanjali group that has made a big splash in the FMCG space in the last couple of years, now plans to challenge the country's well-established players in the fast-growing textile/garmetns sector. Talking about his plans to enter the sector in a big way next year, the yoga guru said his group will make everything from coats to langot (undergarments).

Ramdev said that from next year, Patanjali would be foraying into textiles in a big way. Indirectly, he informed people that his company would not only make jeans, but it will also make the complete range including kurta pajama, sari, coat etc. Last month the Haridwar-based company had announced it would come out with its label of Swadeshi jeans. It looks like it wants to cash in on the fast-growing Patanjali brand which has already become an instant hit with the masses following the launch of its large variety of swadeshi products in the FMCG space from toothpaste to biscuits to detergents, among others.

As far as the proposed launch of swadeshi jeans is concerned, experts feel it would be interesting to see how the final product will turn out. In India, the denim jeans market is dominated by several international brands such as Diesel, Clevin Klein, GAP, Levis, Pepe, Lee, Wrangler and Flying Machine. In 2015, the denim market in India was estimated to be worth Rs 17,661 crores, while local jeans brands contribute to approximately 25 per cent of the overall brand landscape.