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Pernia’s Pop-Up Shop opens store in Mumbai, global expansion on the cards

By Meenakshi Kumar

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Online multi-band fashion retailer Pernia’s has seven stores across India. These are in Delhi and Mumbai. The latest store, in Mumbai, is 3,500 sq ft and features a wide array of brands the business carries on its online store including both couture and ready-to-wear traditional and western wear clothing, bags, shoes, and jewelry. The store has two stories and also has a menswear section.

Next on the list for Pernia is international expansion. Stores are planned for London, New York, and Dubai this year as well as more Indian locations. Pernia Qureshi is a leading stylist and fashion icon. Her e-commerce venture features India’s premier designers. Pernia’s Pop-Up Shop is a carefully curated design platform that articulates Pernia’s personal style and her accumulated experience. Exclusive to the website is also Pernia’s eponymous label – Pernia Qureshi, her debut women’s wear collection. A stylish mix of feminine and classic styles for the sophisticated woman, Pernia’s range will be showcased three to four times a year.

Pernia Qureshi