Polo Ralph Lauren enters India, opens store in capital

Polo Ralph Lauren has forayed in India and opened its maiden store in New Delhi. The store features the fall/winter 2018 collection comprising bags, belts, dresses and polo tees for men and women. Polo Ralph Lauren with its iconic polo player logo is a sport-inspired label from Ralph Lauren. It has influences from the Wild West to the English-influenced country club to the varsity world. Ralph Lauren is an American fashion house.

The goal is to woo the next generation of consumers and increase gross margins by improving the core product (which makes up 60 per cent of overall revenue), amplifying under-penetrated categories (including women’s, outerwear and denim) and operating with discipline, which constitutes being more careful about discounts and promotions, more strategic when it comes to price, and cutting costs in creative-but-impactful ways.

The brand targets working professional men in their early-to-mid 30s, new-to-the workforce women in their mid-to-late 20s, and the creative class. The last few years have been about cutting costs including closing 50 stores, eliminating more than 1,000 jobs and removing three lines of management.