Porsche Design opens store at GMR Hyderabad Airport

Luxury brand Porsche Design has opened a new store at Hyderabad airport. The store is located in the domestic security hold area and offers a diverse product portfolio comprising exclusive Porsche Design bags, leather accessories, footwear, eyewear, watches and apparel. The brand already has a store in Delhi’s luxe mall DLF Emporio.

Porsche Design is a German luxury brand with particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men’s accessories, a sport and fashion collection as well as electronic products and a men’s fragrance range.

The DLF Emporio’s store design supports the premium products by Porsche Design in their functional essence and communicates the idea and philosophy of the brand. There are contrasts through the combination of natural materials like smoked oak and innovative high-tech materials. Plasma monitors screen short films showcasing Porsche design products and craftsmanship, helping to bring the brand to life.

The new store has already made an impact on Hyderabad Airport’s ‘elite and upwardly mobile passengers. And GMR Hyderabad International Airport CEO SGK Kishore believes having Porsche Design onboard has definitely given a strong push and value addition to their rich retail portfolio.