Ralph Lauren launches pop-up café for Paris Fashion Week

Ralph Lauren is opening a pop-up café in its Paris flagship store just ahead of the AW18 fashion week. Called Ralph’s Coffee, the spot is located inside the store on 173 Boulevard Saint-Germain, and will be open from February 22 to March 5.

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Ralph’s Cafe debuting for Paris Fashion Week. An exclusive Spring 2019 experience until March 5. #ralphscoffee #ralphscafe

A post shared by Ralph’s Coffee (@ralphscoffee) on Feb 21, 2019 at 6:50pm PST

This is not the first time Ralph Lauren ventures into coffee, however. For Spring/Summer 2019, the label transformed its flagship store on New York’s Madison Avenue into a café as well.

The American label also operates restaurants in Paris, London, New York and Chicago.