Rebelle.com: “The image of second-hand fashion has changed”

Just six years ago, Rebelle.com was founded in Hamburg. Today, 90 employees work for the online platform that specialises in second-hand luxury fashion, offering more than 150.000 items sold around the world. Numerous cooperations with influencers who sell their designer pieces through Rebelle boost reach and demand. What is special about Rebelle.com is the innovative concept that the company uses to connect online with offline: Founder Cécile Wickmann organises shopping events with retail stores and brands where customers can buy new items and sell their vintage treasures. This creates wardrobe space and demonstrates a sustainable approach. We asked Cécile Wickmann how this works exactly.