Relaxo Footwear’s ropes in Salman Khan for Bahamas TVC

The new TVC of the Indian footwear brand Relaxo has actor Salman Khan endorsing it. The 42-minute video shows a group of young boys and girls looking bored in a well-decorated room but the moment Khan enters wearing Bahamas flip flops, the room turns into a vibrant party spot. The brand Bahamas transports one into the world of free spirit and fun which unwraps and unbounds one from the mundane and routine, and takes people into a world of cheerfulness, joy and bonhomie. Gaurav Dua, Executive Director, Sales and Marketing, Relaxo Footwear informs that Bahamas boasts a versatile range of exquisite styles that suits the ever evolving needs of today’s youth. The idea behind the ad is to create a feel of the Bahamas, which immediately conjures up images of carefree, energetic, colourful, exciting world.

Sanjeet Ahluwalia, Creative Ddirector, Arms Communication believes that just like in the ad, people can experience a change in moods the moment one slips into a Bahamas flip flops. The ‘Keep Chilin, Keep Flippin’ aims to position itself as a vibrant and youthful brand. In fact, the TVC is continuing with the brand’s ideology of Quality par excellence and provide a new direction to Relaxo’s new launch.

Relaxo started out humbly in 1976. It is today the second largest footwear producer in India.