Reliance teams up with Anita Dongre to launch 'The Earth Tee'

Reliance Industries (RIL) has collaborated with fashion designer Anita Dongre to launch a special eco-friendly T-shirt called ‘The Earth Tee’ on the occasion of World Environment Day. The special T-shirt has been created by using processed and recycled pet bottles which were disposed of at the last edition of IMG Reliance's Lakme Fashion Week. The Earth Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion.

The fabric for the tee is made from pre-dyed fibres that doesn't require much water. Whatever little water is required, 90 per cent of it is recycled. Reliance with its ‘Fashion for Earth’ program wishes to drive awareness pertaining to sustainable fabrics, fashion and living. The limited edition T-shirt has also been presented to celebrities, selected by IMG Reliance & Anita Dongre, urging them to join the ‘Fashion for Earth’ movement.