Reliance Trends new concept store launched in Jaipur

Reliance Trends launched its ‘concept’ store in Jaipur. The store at GT Central Mall is inspired by the runways of London, Paris and New York. It has a modern and trendy look just like any international lifestyle stores. It makes innovative use of technology and houses an exciting range of latest high fashion merchandise.

The store has been designed in such a way that customers can enjoy their shopping experience. They can discover styling ideas and the latest trends in fashion while shopping. It is a big shift from an experience where shopping meant just selecting and buying clothes. The store also features 18 brands to cater to people across various categories. The idea is to make the store a fashion destination for the entire family. Trial rooms are big which makes it easy to try out clothes comfortably and easily. Also, walking around in the store is easy as it is not too overcrowded. Video walls at the store entrance and selfie points in the trial room area add to the overall consumer experience. The store looks at acting as a seamless omni-channel experience within the store.

Akhilesh Prasad, CEO, Reliance Trends, says that the store is expected to ‘enhance consumers’ shopping experience’.