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Roadster teams up with MotoGP for biker clothing

By Meenakshi Kumar

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Retail

Roadster, Myntra’s top selling outdoor lifestyle brand, has entered into an exclusive collaboration with MotoGP. MotoGP is the world’s premier motorcycling championship and pinnacle of two-wheeled motorsport. The Roadster MotoGP collection includes an inspirational and functional range of jackets, denims, shirts and T-shirts for bikers. The selection of exclusive touring apparel delivers exceptional style and protection. Engineered with premium quality fabric, the collection is a perfect synthesis of style, comfort and advanced fitting solutions.

The abrasion-resistant jackets have air vents and accordion panels to provide freedom of movement and a detachable thermal lining. Pockets are also built into the lining.

Denim riding pants are crafted in premium, hand-discharged indigo fabric and count on a unique amount of stretch and resilience. Shirts are specifically designed to absorb moisture to enhance rider comfort. Dyed with luminous paint, which absorbs ambient light and glows in the dark, the shirts showcase distinctive designs in different prints and multiple styles.

The premium motorcycle industry in India is set to grow at a CAGR of 30 per cent during 2014-2019. Roadster is the first Indian clothing brand to partner with MotoGP.

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