Sabhyata set to open 60 new stores by 2017

Ethnic wear brand Sabhyata is plans to add 60 more stores across India by the end of next year. This would take up the total number of stores to 100 from 40 as of now. Launched in 2003, the company plans to achieve Rs 100 crores in revenue by March 2017. It is also hoping to double this number to Rs 200 crores by 2018.

Pankaj Anand, Director Sabhyata informs they have been opening two stores every month. He also says that 90 per cent of the stores are company-owned and the rest are franchises. The company is now targeting southern and eastern parts of the country particularly Kerala, Chennai and Guwahati.

The company sells traditional apparel for both women and men. Each is priced between Rs 449 and Rs 2, 500 and is sold through its 40 stand-alone stores and online marketplace Jabong. The company also plans to launch its own e-commerce platform.